Updated November 4, 2026
Privacy policy
This policy describes information collected through reddinglender.com and chrislamm.ai and the choices available to you.
Information you submit
Forms collect contact information and the answers you provide about your mortgage needs. Guided mortgage forms send your information when you submit the completed request. Hosting and security systems also process technical request data.
Where inquiries go
Website inquiries use a Supabase delivery ledger, Netlify Forms, and the Team Lamm GoHighLevel CRM. Netlify Blobs can hold a backup when another destination is unavailable. Scout and EA have dedicated intake paths, including configured Sheets or webhook destinations. A saved inquiry is not proof that a notification email reached a mailbox or that a team member has contacted you. Mortgage applications use MortgageOne's application systems and their separate privacy notices.
Analytics and advertising measurement
This website uses Google Analytics 4 and a Meta pixel through Google Tag Manager. No separate Google Ads tag is installed. Analytics runs without cookies until you accept measurement. The container loads with storage denied; advertising and Meta tags require acceptance. Global Privacy Control and opt-out deny ad storage and turn off ad tags. It does not load the no-JavaScript tracking iframe.
Google receives analytics measurement data, including cookieless measurement when storage is denied. Meta receives advertising measurement data only after you accept. Advertising measurement may involve sharing with these platforms. Use Do Not Sell or Share below to opt out of advertising sharing. We do not send your form email or phone number to Google or Meta for enhanced conversions.
Campaign attribution
With measurement accepted, a first-party cookie can store campaign IDs and UTM values, landing page, referrer, and first-visit time for up to 90 days. Submitted campaign data can be included with your inquiry in the CRM. Campaign names and the submitted page address can accompany an inquiry. Separate click-ID attribution without accepting measurement is currently disabled. The submitted page address may include query parameters such as campaign IDs; this page context accompanies the inquiry. Opt-out and Global Privacy Control take priority.
Your privacy choices
Use the control below to opt out of advertising sharing and clear accessible measurement cookies. Selecting Essential only also records this sale/share opt-out. Cookieless analytics continues with storage denied. If tags already loaded, the page reloads to remove their listeners. This does not withdraw data previously sent to a platform. Global Privacy Control is honored automatically and a confirmation appears beside the footer control.
Storage and retention
The site stores your privacy preference. Inquiry copies and CRM records have different operational purposes. Records may be retained for inquiry handling, security and applicable business or legal retention duties. Retention varies by destination. Contact us about a specific record; we do not promise automatic deletion from every destination after a fixed period.
Text messages
The optional SMS consent checkbox starts unchecked. A request for a text does not overwrite an existing contact's opt-out. Consent is not a condition of obtaining services. Follow the opt-out instructions in any message you receive.
Questions and requests
For access, correction, deletion, or privacy questions, email clamm@gomortgageone.com or call (530) 282-1166. Requests require appropriate identity verification and review of applicable retention duties. MortgageOne's formal financial privacy notice applies to application data.